Dec
02
Rupert Duchesne, Group CEO, Aimia
Ottawa ON, Rideau Club, 99 Bank Street
December 2, 2013 - C.D. Howe Institute Executive Briefing – Ottawa - The Age of Big Data: Building Real Relationships
Aimia, one of the largest loyalty management companies, receives enormous amounts of data every day that can be used to establish strong relationships with consumers. Mr. Duchesne discussed how big data can be ‘smart data’, used effectively to develop and maintain relationships with customers. ’Smart data’ has the potential to shape policy, as well as the means by which policy-making happens. Thank you for joining us to learn more about the concept of smart data, and how we can best use the availability of information to our advantage.
Thank you to TD Bank Group for sponsorship of this event.
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