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A vocal few Canadians hold anti-vaccine views, but they are not the main reason for insufficient childhood vaccination coverage across Canada. In this edition of Graphic Intelligence, we look at how a much more sensible strategy to reverse falling vaccine rates among Canadian children would be to target parents classified as “fence-sitters” – those who partially but not fully immunize their children.

To learn more about how we can increase rates of immunization among Canadian children, read “In Need of a Booster: How to Improve Childhood Vaccination Coverage in Canada,” by Colin Busby, Aaron Jacobs and Ramya Muthukumaran.